mursae
SKIN CARE

✦ Free shipping on orders over ৳ 1580  |  Use code WELCOME15 for 15% off your first order ✦

Ingredient Transparency

We hide nothing
from your skin

Every ingredient in every mursae formula is chosen with purpose, backed by science, and listed in full. This is our complete transparency promise.

100% Clean Science-backed Cruelty-Free Vegan

Hero Ingredients

The powerhouse ingredients at the heart of our formulas — each chosen for maximum visible results.

💧
Hydration
Hyaluronic Acid
Sodium Hyaluronate

The ultimate hydration molecule. One gram can hold up to six litres of water, plumping skin instantly and maintaining long-lasting moisture at multiple skin depths.

Intense hydration Plumping All skin types
Found in: All moisturisers, serums
Brightening
Vitamin C (15%)
Ascorbic Acid

Our stabilised 15% Vitamin C is combined with ferulic acid and Vitamin E to neutralise free radicals, fade hyperpigmentation, and stimulate collagen synthesis for visibly brighter skin.

Brightening Antioxidant Anti-ageing
Found in: Glow Elixir Serum
🔬
Anti-Ageing
Encapsulated Retinol
Retinol (Microencapsulated)

Our patented encapsulation technology releases retinol gradually overnight, dramatically reducing irritation while maximising cell turnover, collagen production, and visible wrinkle reduction.

Anti-ageing Firming Cell renewal
Found in: Retinol Night Serum
🧬
Barrier Repair
Triple Ceramide Complex
Ceramide NP, AP & EOP

Three essential ceramides in the exact ratio found in healthy human skin. They rebuild the lipid barrier, lock in moisture, and protect against environmental aggressors and transepidermal water loss.

Barrier Hydration Soothing
Found in: Ceramide Moisturiser
Firming
Peptide Complex
Palmitoyl Tripeptide-1, Tetrapeptide-7

Signal peptides that communicate with skin cells to boost collagen and elastin production. They visibly reduce fine lines, firm the skin, and improve elasticity over time without irritation.

Firming Anti-ageing Collagen
Found in: Eye Cream, Night Serum
☀️
UV Protection
Next-Gen UV Filters
Homosalate, Zinc Oxide, Octinoxate

A trio of modern UV filters providing true broad-spectrum UVA + UVB protection at SPF 50+ PA++++. Zero white cast, featherlight texture — designed specifically for darker and medium skin tones.

UV Protection Broad Spectrum No White Cast
Found in: Invisible Shield SPF 50+

Active Ingredients

These clinically proven actives are what deliver real, measurable results in your skin.

🌟
Skin Tone
Niacinamide (B3)
Niacinamide

A multi-tasking powerhouse vitamin that regulates sebum production, minimises pore appearance, fades dark spots, and strengthens the skin barrier — all while being exceptionally well-tolerated.

Brightening Pore-minimising Barrier
Found in: All products
🌿
Soothing
Panthenol (B5)
Panthenol

Pro-vitamin B5 that converts to pantothenic acid in the skin, deeply moisturising, accelerating wound healing, and providing significant anti-inflammatory benefits for calm, resilient skin.

Soothing Healing Hydration
Found in: Cleanser, Moisturiser
🫧
Exfoliation
Allantoin
Allantoin

A keratolytic agent derived from comfrey root that promotes cell turnover and skin smoothing while providing powerful soothing and healing properties — ideal for sensitive and reactive skin types.

Soothing Exfoliant Healing
Found in: Cleanser, Toner
Energising
Caffeine (2%)
Caffeine

Vasoconstrictor that reduces puffiness and under-eye circles by constricting blood vessels. Also provides powerful antioxidant protection against UV-induced free radical damage.

De-puffing Antioxidant Energising
Found in: Eye Revival Complex
🌸
Plant-Retinol
Bakuchiol
Bakuchiol

A plant-derived alternative to retinol extracted from babchi seeds. Clinical studies show comparable anti-ageing results to retinol with zero irritation — safe for use during pregnancy.

Anti-ageing Firming Gentle
Found in: Retinol Night Serum
🛡️
Antioxidant
Ferulic Acid
Ferulic Acid

A plant antioxidant that doubles the photoprotective properties of Vitamins C and E. Stabilises our Vitamin C formula and provides additional protection against UV-induced skin damage.

Antioxidant Stabiliser UV Defence
Found in: Glow Elixir Serum

Hydrating Ingredients

Three types of hydrators — humectants, emollients, and occlusives — work together to give skin lasting moisture at every level.

💦
Humectant
Glycerin
Glycerin

The gold-standard humectant that draws moisture from the environment into the skin. Deeply compatible with skin biology, suitable for every skin type, and highly effective even at lower concentrations.

Hydration Soothing
Found in: All products
🫙
Emollient
Shea Butter
Butyrospermum Parkii (Shea) Butter

Rich in oleic and stearic fatty acids that deeply nourish dry skin, restore softness, and provide a protective barrier against moisture loss. Proven to reduce inflammation and support healing.

Nourishing Barrier Softening
Found in: Velvet Body Butter
🌊
Emollient
Squalane
Squalane (C30H62)

Derived from olives or sugarcane, squalane is bioidentical to our skin's own sebum. Ultra-lightweight and non-comedogenic, it absorbs instantly to soften and protect without any greasy residue.

Nourishing Non-comedogenic Barrier
Found in: Retinol Night Serum
🫒
Emollient
Argan Oil
Argania Spinosa Kernel Oil

"Liquid gold" from Morocco. Rich in oleic acid, linoleic acid, and tocopherols that deeply nourish and restore shine to dull, dehydrated skin. Absorbs beautifully without heaviness.

Nourishing Antioxidant Softening
Found in: Velvet Body Butter
🧴
Emollient
Cholesterol
Cholesterol

A critical lipid component of the skin barrier that works in synergy with ceramides and fatty acids. Replenishes aged or damaged skin's natural lipid matrix for optimal barrier function.

Barrier Hydration Repair
Found in: Ceramide Moisturiser
🌰
Humectant
Betaine
Betaine

A natural humectant derived from sugar beet that reduces skin irritation, supports a balanced microbiome, and provides significant hydration — particularly effective in toners and essence formulas.

Hydration Soothing Microbiome
Found in: Rose Water Toner

Botanical Extracts

Carefully selected plant extracts that bring the healing wisdom of nature into every formula.

🌹
Floral
Damask Rose Water
Rosa Damascena Flower Water

Steam-distilled from thousands of hand-picked Bulgarian Damask rose petals. Provides gentle astringency, soothes redness and irritation, and delivers a subtle, authentic rose fragrance.

Soothing Brightening Antioxidant
Found in: Rose Water Toner
🌸
Herbal
Chamomile Extract
Chamomilla Recutita (Matricaria) Extract

Rich in apigenin, a powerful flavonoid that provides exceptional anti-inflammatory and soothing properties. Reduces redness, calms reactive skin, and supports the skin's natural healing process.

Soothing Anti-inflammatory Calming
Found in: Cleanser, Clay Mask
🍃
Antioxidant
Green Tea Extract
Camellia Sinensis Leaf Extract

Exceptionally high in EGCG catechins — among the most potent antioxidants known. Neutralises UV-induced free radical damage, reduces inflammation, and provides visible environmental protection.

Antioxidant UV Defence Soothing
Found in: Invisible Shield SPF
🌱
Soothing
Aloe Vera
Aloe Barbadensis Leaf Juice

A time-honoured healing plant containing over 200 biologically active compounds including vitamins, minerals, enzymes, and amino acids. Instantly cools, soothes, and hydrates stressed skin.

Soothing Hydration Healing
Found in: Clay Mask, Cleanser
🌺
Floral
Jasmine Extract
Jasminum Officinale Flower Extract

Beyond its exquisite fragrance, jasmine extract provides antioxidant protection, helps fade hyperpigmentation, and supports the skin's natural regeneration process for a healthy, luminous complexion.

Antioxidant Brightening Floral scent
Found in: Velvet Body Butter
🪨
Mineral Clay
Kaolin & Bentonite
Kaolin, Bentonite

Two complementary purifying clays that draw out impurities, excess sebum, and environmental toxins from pores. Kaolin is gentle enough for daily use; bentonite provides deeper detoxification.

Pore-cleansing Oil control Detox
Found in: Kaolin Clay Mask

The Mursae Promise

Every decision we make about ingredients starts with one question: Is this truly the best for your skin?

Clinically Tested

Every formulation is dermatologist-tested and clinically trialled on real people across skin types before launch.

100% Clean

No parabens, sulphates, phthalates, mineral oils, or artificial dyes. Ever. We follow the EU cosmetics regulation as our minimum standard.

Cruelty-Free

Leaping Bunny certified. No ingredient, formulation, or finished product is ever tested on animals at any stage.

Vegan

No animal-derived ingredients in any product. Our ceramides are plant-derived, our Vitamin C is synthetic, and our butters are 100% plant-based.

Sustainable Sourcing

We partner only with RSPO-certified palm oil suppliers and source botanical extracts from certified organic farms where possible.

No Hidden Nasties

We publish every ingredient on our website in plain English. No greenwashing, no misleading "natural" claims, no hidden synthetic fragrances listed as "parfum".

Clinically Active Doses

We formulate at effective concentrations — not just enough to list an ingredient on the label. Our Vitamin C is 15%. Our retinol is 0.5%. That's the difference.

Eco-Conscious

All primary packaging is recyclable or refillable. We offset 100% of our manufacturing carbon footprint annually through verified climate projects.

Absolute Boundaries

Ingredients We Will
Never Use

Our never-list is non-negotiable. These ingredients are banned from every Lumière formula — regardless of cost or industry trends.

Parabens
Sulphates (SLS/SLES)
Phthalates
Mineral Oil
Artificial Fragrances
Formaldehyde releasers
Hydroquinone
Mercury compounds
Lead & Heavy Metals
Triclosan
Polyethylene Microbeads
Oxybenzone
Toluene
Coal Tar Dyes
BHA / BHT (high dose)
Ethanolamine (DEA/MEA/TEA)
Synthetic Silicones
Aluminium Salts
Propylene Glycol (high %)
Nano-particles (unverified)
Animal-derived ingredients
PEG compounds
Artificial Colours
Talc (asbestos-contaminated)
Plain English

Ingredient Glossary

INCI names can be confusing. Here's what every ingredient on our labels actually means — in plain English.

Aqua
Water
The base of most skincare formulas. We use purified, deionised water as a solvent and carrier to deliver other ingredients into the skin effectively.
Sodium Hyaluronate
Hyaluronic Acid (low MW)
The sodium salt form of hyaluronic acid with a smaller molecular weight that penetrates deeper into skin layers than standard HA. Provides profound hydration at multiple depths.
Tocopherol
Vitamin E
A powerful fat-soluble antioxidant that protects cell membranes from oxidative stress, stabilises other antioxidants (especially Vitamin C), and provides light moisturising benefits.
Cetearyl Alcohol
Fatty Alcohol
Despite the name, this is NOT a drying alcohol. It's a plant-derived fatty alcohol that acts as an emollient and emulsifier, giving creams their smooth, creamy texture while conditioning the skin.
Phenoxyethanol
Preservative
A mild, globally approved preservative that prevents microbial contamination and extends product shelf life safely. It is considered one of the safest preservative options in cosmetics.
Dimethicone
Silicone Emollient
A skin-safe silicone polymer that creates a breathable protective film, improves product slip, and gives the skin a smooth, soft feel. Non-comedogenic at standard cosmetic concentrations.
Xanthan Gum
Natural Thickener
A fermentation-derived polysaccharide used to achieve the perfect gel or cream texture. It is a natural, sustainable ingredient that also provides light moisturising benefits.
Citric Acid
pH Adjuster / AHA
Used in small amounts to adjust the pH of formulas to match skin's natural acidity (4.5–5.5). At higher concentrations, it acts as a gentle exfoliant. Essential for formula stability.
Sodium PCA
Natural Moisturising Factor
Part of the skin's own Natural Moisturising Factor (NMF). An exceptionally effective humectant that attracts and binds water molecules, preventing transepidermal water loss.
Carbomer
Synthetic Polymer
A synthetic polymer used in tiny amounts to create smooth gel textures. It is highly purified, safe, and non-irritating. Essential for the elegant feel of our serums and toners.
Parfum / Fragrance
Fragrance Blend
Where we do use fragrance (only in our body range), it is a blend of clean, skin-safe aromatic compounds. We always use below IFRA-certified safe levels and disclose this clearly.
Retinyl Palmitate
Vitamin A Ester
A gentle, stable ester form of Vitamin A used in our eye cream. Milder than retinol, it converts to retinoic acid in the skin to provide gradual, well-tolerated anti-ageing benefits.

Ready to meet your perfect formula?

Browse our full product range — each one crafted with every ingredient you just read about.